You are here: More>Press>News

Latest press releases

Here you can find the latest press releases about the company, our products and services and our archive.

Press release

HOUSEWARES GERMANY (HWG Products GmbH) cooks up a recipe for success

Or why Japanese households love Southern German ideas

They are found in almost every household - products from the company HOUSEWARES GERMANY (HWG), based in Singen, in southern Germany. Many of the household and kitchen gadgets developed there are sold around the globe. Their soft grip ‘ProfiCan’ can opener has sold millions in Germany alone. However, most end-users do not connect the can opener to HWG, because most of their products are not sold with the company’s own branding: As a so-called Original Equipment Manufacturer (OEM) HWG supplies middlemen who then market the products under their own name.

This year, HOUSEWARES GERMANY is planning on bringing up to five new custom developments to the market. The ideas for new products come from the company’s team members, who explore the world of household goods with eyes and ears wide open: "The partners and staff have over 25 years of professional experience in this field. Over time you develop an eye for what is lacking in the market or what can be improved", says Christoph Hendreich, HWG’s Managing Director. Some ideas also come from customers. "Sometimes we get really good suggestions that make it all the way to product development and then into full production", says Hendreich.

Owing to their high quality, excellent functionality and appealing design, home and kitchen goods from the house of HWG are in great demand all around the world. Anything that is ‘Made in Germany’ benefits from the country’s superb reputation for engineering and manufacturing, something HWG is naturally delighted to be a part of. Japan and the U.S.A. are particularly stable markets for the company, with householders in France, Italy and Spain also valuing the company's products highly.

Another mainstay of HOUSEWARES GERMANY is the sale of goods that are not manufactured in-house. One example are the well known vegetable slicers TNS 2000 and TNS 3000, for which HWG has secured the exclusive worldwide sales rights. The range of household goods HWG markets is extensive. B2B customers are invited to enjoy hands on experience of the products at the leading Ambiente trade fair in Frankfurt, where HWG are regular guests. The company also exhibits at regional consumer trade fairs, such as the IBO in Friedrichshafen or the Southwest Fair at Villingen-Schwenningen. There may just be a surprise or two for visitors when they recognize familiar, faithful kitchen and household helpers at the HOUSEWARES GERMANY trade fair stands this year.

A brief outline of the company:

In the field of household and kitchen appliances, the company HOUSEWARES GERMANY is among the most innovative companies in Germany. Based in the town of Singen, in southern Germany, the shareholders (F. Strauss, M. Haberstroh and C. Hendreich) work daily with their dedicated team to develop new, high quality products. Many top quality products and world firsts are designed and marketed here. The products of HOUSEWARES GERMANY are available worldwide through wholesalers, teleshopping channels and retail, as well as via catalog and online stores.



Christoph Hendreich

Rudolf-Diesel-Straße 24

78224 Singen ( Hohentwiel )



Phone: +49 (0) 7731 / 79611-0

Fax: +49 (0) 7731 / 79611-99